Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Smashburger - Burgers & Shakes
Shake ShackSmashburger - Burgers & Shakes
Burgers, Fries, Shakes & More!
30/30 characters used.
Uses the 30 characters
11/30 characters. A brand this well known can afford a short title.
Keyword part: “Burgers & Shakes”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Burgers, Fries, Shakes & More!”
Has a subtitle
Could not read the store page.
30/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “burgers”, “shakes”.
Adds new keywords
Could not read the store page.
First paragraph is 114 characters.
Opens with a tight hook
First paragraph is 75 characters.
1,196 characters.
Enough substance
1,086 characters.
6 bullet lines, 21 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.80 average.
20,785 ratings.
Enough ratings to be trusted
604,427 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “General bug fixes and enhancements”
Release notes say something
Generic notes: “Thank you for downloading the Shake Shack App! This release includes: …”
1 language.
Localised listing
1 language.
91 MB.
Reasonable download size
136 MB.