Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Carbon - MTG Utility
CardCastle MTG20/30 characters used.
Uses the 30 characters
14/30 characters used.
Keyword part: “MTG Utility”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“MTG Tabletop Utility”
Has a subtitle
“MTG Collection Management”
20/30 characters used.
Uses the 30 characters
25/30 characters used.
Repeats title words: “mtg”, “utility”.
Adds new keywords
Repeats title words: “mtg”.
First paragraph is 67 characters.
Opens with a tight hook
First paragraph is 37 characters.
143 characters.
Enough substance
417 characters.
3 bullet lines, 1 paragraph breaks.
Easy to scan
3 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.53 average.
3,519 ratings.
Enough ratings to be trusted
378 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2553 days ago.
Updated recently
Last update 1066 days ago.
132 characters of release notes.
Release notes say something
138 characters of release notes.
1 language.
Localised listing
1 language.
71 MB.
Reasonable download size
89 MB.