Keyword Scout
Is this keyword worth the climb?
Demand
Not in App Store autocomplete, which usually means little search traffic.
Difficulty
Top 10 median: 17K ratings
Opportunity
Demand weighed against difficulty
Verdict for “utility”
Skip it
Hard to rank for and little evidence of demand. Spend the characters elsewhere.
Keyword in title
5/10
of the top results target it directly
Soft targets
6
apps in the top 10 with a weak spot
Avg. rating
4.37
across the top results
Who holds the top 10
1
7
8
AirPort Utility
★★★★★★★★★★ 2K · updated 7 yr ago
in titlesoft: not updated in a year
2Flashlight & Morse Utility
★★★★★★★★★★ 3.8K · updated 7 mo ago
in title
3My Utility Account - Mobile
★★★★★★★★★★ 4.8K · updated 2.5 yr ago
in titlesoft: not updated in a year
4Apple Support
★★★★★★★★★★ 33K · updated 9 days ago
soft: rated 3.9
5Network Utility
★★★★★★★★★★ 627 · updated 9 days ago
in title
6Speedtest by Ookla
★★★★★★★★★★ 28K · updated 2 days ago
Unit Converter - Best Unit App
★★★★★★★★★★ 196K · updated 10 mo ago
Flashlight Ⓞ
★★★★★★★★★★ 31K · updated 3.8 yr ago
soft: not updated in a year
9DU Recorder - Screen Recorder
★★★★★★★★★★ 56K · updated 1.2 yr ago
soft: not updated in a year
10Carbon - MTG Utility
★★★★★★★★★★ 3.5K · updated 7 yr ago
in titlesoft: not updated in a year
Apple does not publish search volume. Demand is inferred from autocomplete (how few letters it takes before Apple suggests the phrase); difficulty from the rating volume, title targeting and quality of the current top 10. Treat both as estimates for comparing keywords against each other, not as absolute numbers.