Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Carbon - MTG Utility
New Recruit20/30 characters used.
Uses the 30 characters
11/30 characters used.
Keyword part: “MTG Utility”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “new”.
“MTG Tabletop Utility”
Has a subtitle
“Army builder”
20/30 characters used.
Uses the 30 characters
12/30 characters used.
Repeats title words: “mtg”, “utility”.
Adds new keywords
No words repeated from the title.
First paragraph is 67 characters.
Opens with a tight hook
First paragraph is 200 characters.
143 characters.
Enough substance
907 characters.
3 bullet lines, 1 paragraph breaks.
Easy to scan
7 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.90 average.
3,519 ratings.
Enough ratings to be trusted
386 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2553 days ago.
Updated recently
Last update 1 days ago.
132 characters of release notes.
Release notes say something
Generic notes: “Various bug fixes”
1 language.
Localised listing
1 language.
71 MB.
Reasonable download size
95 MB.