Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Interpals: Penpals & Languages
Bottled: Message in a BottleBottled: Message in a Bottle
Make friends, penpals and chat
30/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Penpals & Languages”.
Carries a keyword, not only a brand
Keyword part: “Message in a Bottle”.
No filler words.
No wasted words
No filler words.
“Language exchange & penpals”
Has a subtitle
“Make friends, penpals and chat”
27/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “language”, “penpals”.
Adds new keywords
No words repeated from the title.
First paragraph is 115 characters.
Opens with a tight hook
First paragraph is 91 characters.
539 characters.
Enough substance
1,743 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
5 iPad screenshots.
3.85 average.
Rating of 4.5 or higher
4.63 average.
609 ratings.
Enough ratings to be trusted
2,869 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 13 days ago.
Updated recently
Last update 10 days ago.
384 characters of release notes.
Release notes say something
Generic notes: “- Major performance improvements: smooth sailing ahead! - improved not…”
27 languages.
Localised listing
26 languages.
115 MB.
Reasonable download size
114 MB.