Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
On The Run STL
Ruler Foods14/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Grocery Savings & Rewards”
8/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 76 characters.
Opens with a tight hook
First paragraph is 52 characters.
396 characters.
Enough substance
984 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
5 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.28 average.
Rating of 4.5 or higher
4.45 average.
260 ratings.
Enough ratings to be trusted
1,234 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 383 days ago.
Updated recently
Last update 27 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
220 characters of release notes.
1 language.
Localised listing
2 languages.
32 MB.
Reasonable download size
36 MB.