Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
8/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Fitness and Fitness+”
16/30 characters used.
Uses the 30 characters
20/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “fitness”.
First paragraph is 150 characters.
Opens with a tight hook
First paragraph is 32 characters.
596 characters.
Enough substance
3,141 characters.
4 bullet lines, 3 paragraph breaks.
Easy to scan
29 bullet lines, 25 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
2/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
iPhone only, nothing to add.
iPad screenshots
4 iPad screenshots.
3.69 average.
Rating of 4.5 or higher
2.87 average.
4,057 ratings.
Enough ratings to be trusted
11,496 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 24 days ago.
Updated recently
Last update 18 days ago.
Generic notes: “Resolve known issues and improve user experience.”
Release notes say something
Generic notes: “Bug Fixes and Feature Enhancements”
33 languages.
Localised listing
33 languages.
206 MB.
Reasonable download size
13 MB.