Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Apple Health
Lose It! – Calorie Counter12/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Calorie Counter”.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
Could not read the store page.
16/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “health”.
Adds new keywords
Could not read the store page.
First paragraph is 147 characters.
Opens with a tight hook
First paragraph is 396 characters.
2,068 characters.
Enough substance
3,979 characters.
15 bullet lines, 3 paragraph breaks.
Easy to scan
12 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
10 iPad screenshots.
3.02 average.
Rating of 4.5 or higher
4.77 average.
9,044 ratings.
Enough ratings to be trusted
779,359 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Bug Fixes and Feature Enhancements”
Release notes say something
1226 characters of release notes.
33 languages.
Localised listing
8 languages.
6 MB.
Reasonable download size
219 MB.