Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Apple Health
MyFitnessPal: Calorie CounterMyFitnessPal: Calorie Counter
MyFitnessPal, Inc.
12/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Calorie Counter”.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
Could not read the store page.
16/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “health”.
Adds new keywords
Could not read the store page.
First paragraph is 147 characters.
Opens with a tight hook
First paragraph is 526 characters.
2,068 characters.
Enough substance
3,966 characters.
15 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
10 iPad screenshots.
3.02 average.
Rating of 4.5 or higher
4.71 average.
9,044 ratings.
Enough ratings to be trusted
2,369,777 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Bug Fixes and Feature Enhancements”
Release notes say something
96 characters of release notes.
33 languages.
Localised listing
19 languages.
6 MB.
Reasonable download size
330 MB.