Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Apple Health
Fitness App (ABC Trainerize)12/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Health & Fitness”
Has a subtitle
“Health & Fitness”
16/30 characters used.
Uses the 30 characters
16/30 characters used.
Repeats title words: “health”.
Adds new keywords
Repeats title words: “fitness”.
First paragraph is 147 characters.
Opens with a tight hook
First paragraph is 270 characters.
2,068 characters.
Enough substance
3,292 characters.
15 bullet lines, 3 paragraph breaks.
Easy to scan
7 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
9 iPad screenshots.
3.02 average.
Rating of 4.5 or higher
4.90 average.
9,044 ratings.
Enough ratings to be trusted
68,288 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 27 days ago.
Generic notes: “Bug Fixes and Feature Enhancements”
Release notes say something
Generic notes: “Bug fixes and performance updates.”
33 languages.
Localised listing
1 language.
6 MB.
Reasonable download size
485 MB.