Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Both fight for
Only BetterSleep
30/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Relax and Sleep”.
No filler words.
No wasted words
No filler words.
“Sleep Sounds & Bedtime Stories”
Has a subtitle
“Calm Sounds, Meditation Music”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “sleep”.
Adds new keywords
No words repeated from the title.
First paragraph is 209 characters.
Opens with a tight hook
First paragraph is 37 characters.
3,145 characters.
Enough substance
2,828 characters.
0 bullet lines, 14 paragraph breaks.
Easy to scan
0 bullet lines, 15 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.74 average.
31,168 ratings.
Enough ratings to be trusted
390,773 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 10 days ago.
1061 characters of release notes.
Release notes say something
Generic notes: “Improved app stability for a more restful experience”
8 languages.
Localised listing
10 languages.
278 MB.
Reasonable download size
304 MB.