Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Free VPN by Free VPN Pte Ltd.
VPN -fast unlimited secure vpnVPN -fast unlimited secure vpn
Super Security, Proxy E.xpress
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “fast unlimited secure vpn”.
Contains filler: “free”, “free”.
No wasted words
No filler words.
“Free VPN Proxy for iPhone”
Has a subtitle
“Super Security, Proxy E.xpress”
25/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “free”, “vpn”.
Adds new keywords
No words repeated from the title.
First paragraph is 228 characters.
Opens with a tight hook
First paragraph is 34 characters.
2,649 characters.
Enough substance
2,074 characters.
18 bullet lines, 17 paragraph breaks.
Easy to scan
15 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.60 average.
11,179 ratings.
Enough ratings to be trusted
16,963 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 135 days ago.
Generic notes: “Your free VPN just got better with new performance improvements for be…”
Release notes say something
438 characters of release notes.
15 languages.
Localised listing
11 languages.
136 MB.
Reasonable download size
114 MB.