Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Free VPN by Free VPN Pte Ltd.
Touch VPN Secure Hotspot ProxyTouch VPN Secure Hotspot Proxy
Best Unlimited VPN & Change IP
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “free”, “free”.
No wasted words
No filler words.
“Free VPN Proxy for iPhone”
Has a subtitle
“Best Unlimited VPN & Change IP”
25/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “free”, “vpn”.
Adds new keywords
Repeats title words: “vpn”.
First paragraph is 228 characters.
Opens with a tight hook
First paragraph is 194 characters.
2,649 characters.
Enough substance
3,773 characters.
18 bullet lines, 17 paragraph breaks.
Easy to scan
19 bullet lines, 22 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.59 average.
11,179 ratings.
Enough ratings to be trusted
15,568 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Your free VPN just got better with new performance improvements for be…”
Release notes say something
146 characters of release notes.
15 languages.
Localised listing
1 language.
136 MB.
Reasonable download size
96 MB.