Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Insurify - Save on Insurance
Compare quotes & lock-in rates
24/30 characters used.
Uses the 30 characters
28/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Save on Insurance”.
No filler words.
No wasted words
No filler words.
“Smarter Car Insurance”
Has a subtitle
“Compare quotes & lock-in rates”
21/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “car”, “insurance”.
Adds new keywords
No words repeated from the title.
First paragraph is 311 characters.
Opens with a tight hook
First paragraph is 75 characters.
1,175 characters.
Enough substance
1,036 characters.
8 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.22 average.
17,241 ratings.
Enough ratings to be trusted
167 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Vehicle setup enhancements”
Release notes say something
224 characters of release notes.
1 language.
Localised listing
1 language.
125 MB.
Reasonable download size
78 MB.