Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Clearcover Car Insurance
Esurance Mobile24/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Smarter Car Insurance”
Has a subtitle
“Finance”
21/30 characters used.
Uses the 30 characters
7/30 characters used.
Repeats title words: “car”, “insurance”.
Adds new keywords
No words repeated from the title.
First paragraph is 311 characters.
Opens with a tight hook
First paragraph is 41 characters.
1,175 characters.
Enough substance
1,578 characters.
8 bullet lines, 4 paragraph breaks.
Easy to scan
24 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.84 average.
17,241 ratings.
Enough ratings to be trusted
208,964 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 60 days ago.
Generic notes: “Vehicle setup enhancements”
Release notes say something
227 characters of release notes.
1 language.
Localised listing
1 language.
125 MB.
Reasonable download size
128 MB.