Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
VPN for iPhone ·
The Free VPN ™16/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “iphone”.
No wasted words
Contains filler: “free”.
“Secure 360 Internet Security”
Has a subtitle
Could not read the store page.
28/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 86 characters.
Opens with a tight hook
First paragraph is 38 characters.
2,972 characters.
Enough substance
1,582 characters.
18 bullet lines, 13 paragraph breaks.
Easy to scan
3 bullet lines, 17 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.50 average.
Rating of 4.5 or higher
4.52 average.
59,212 ratings.
Enough ratings to be trusted
12,875 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 113 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “This version includes performance improvements and know bug fixes.”
Release notes say something
Generic notes: “Minor Bug Fixes”
12 languages.
Localised listing
33 languages.
81 MB.
Reasonable download size
173 MB.