Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
13/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Designer Children's Clothes”
Has a subtitle
“Women, Kids Fashion Dresses”
27/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “fashion”.
First paragraph is 78 characters.
Opens with a tight hook
First paragraph is 160 characters.
1,098 characters.
Enough substance
2,167 characters.
6 bullet lines, 4 paragraph breaks.
Easy to scan
6 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
4.35 average.
319 ratings.
Enough ratings to be trusted
4,714 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 23 days ago.
Generic notes: “New features and improvements to enrich your experience.”
Release notes say something
Generic notes: “- New quick delivery option highlighted at checkout - Improved multi-c…”
3 languages.
Localised listing
1 language.
230 MB.
Reasonable download size
130 MB.