Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mothercare MENA Baby/Kids Shop
The Baby & Kids Needs Experts
13/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Designer Children's Clothes”
Has a subtitle
“The Baby & Kids Needs Experts”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “baby”, “kids”.
First paragraph is 78 characters.
Opens with a tight hook
First paragraph is 280 characters.
1,098 characters.
Enough substance
1,602 characters.
6 bullet lines, 4 paragraph breaks.
Easy to scan
9 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.56 average.
Rating of 4.5 or higher
4.70 average.
319 ratings.
Enough ratings to be trusted
2,359 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 50 days ago.
Generic notes: “New features and improvements to enrich your experience.”
Release notes say something
Generic notes: “• Bug fixes • Made easier and more convenient to use • Now available…”
3 languages.
Localised listing
2 languages.
230 MB.
Reasonable download size
95 MB.