Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dog Town: Pet & Animal Games
Virtual Puppy Care & Life Game
28/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Pet & Animal Games”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Virtual Puppy Care & Life Game”
Has a subtitle
“Take care of cats and dogs”
30/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “game”.
Adds new keywords
No words repeated from the title.
First paragraph is 502 characters.
Opens with a tight hook
First paragraph is 29 characters.
2,109 characters.
Enough substance
1,282 characters.
8 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshot is landscape.
Portrait panels up front
First screenshot is landscape.
7 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.88 average.
Rating of 4.5 or higher
4.66 average.
48,087 ratings.
Enough ratings to be trusted
18,942 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 16 days ago.
Updated recently
Last update 340 days ago.
199 characters of release notes.
Release notes say something
Generic notes: “Engine update. Minor fixes.”
8 languages.
Localised listing
2 languages.
244 MB.
Reasonable download size
251 MB.