Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Snap-on
MARVEL SNAP - Hero Card GameMARVEL SNAP - Hero Card Game
Collect Cards and Win Battles
7/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “on”.
Carries a keyword, not only a brand
Keyword part: “Hero Card Game”.
No filler words.
No wasted words
No filler words.
“Snap-on Tools Product Catalog”
Has a subtitle
“Collect Cards and Win Battles”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “snap”.
Adds new keywords
Repeats title words: “cards”.
First paragraph is 232 characters.
Opens with a tight hook
First paragraph is 435 characters.
709 characters.
Enough substance
3,059 characters.
1 bullet lines, 6 paragraph breaks.
Easy to scan
13 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
4.69 average.
743 ratings.
Enough ratings to be trusted
136,089 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 51 days ago.
Updated recently
Last update 17 days ago.
Generic notes: “Bug fixes”
Release notes say something
290 characters of release notes.
1 language.
Localised listing
14 languages.
40 MB.
Reasonable download size
340 MB.