Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Snap-on
SnapTools7/30 characters used.
Uses the 30 characters
9/30 characters used.
Keyword part: “on”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Utilities”
Could not read the store page.
Uses the 30 characters
9/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 232 characters.
Opens with a tight hook
First paragraph is 90 characters.
709 characters.
Enough substance
90 characters.
1 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.65 average.
Rating of 4.5 or higher
No ratings yet.
743 ratings.
Enough ratings to be trusted
0 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 51 days ago.
Updated recently
Last update 696 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “* Correção documentos itens”
1 language.
Localised listing
3 languages.
40 MB.
Reasonable download size
4 MB.