Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
My Talking Tom 2
iFunFace - Talking Photos, eCards and Funny Videos16/30 characters used.
Uses the 30 characters
50/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Talking Photos, eCards and Funny Videos”.
No filler words.
No wasted words
No filler words.
“Fun with the talking pet cat!”
Has a subtitle
“Photo & Video”
29/30 characters used.
Uses the 30 characters
13/30 characters used.
Repeats title words: “talking”.
Adds new keywords
Repeats title words: “photo”, “video”.
First paragraph is 227 characters.
Opens with a tight hook
First paragraph is 29 characters.
2,965 characters.
Enough substance
1,672 characters.
19 bullet lines, 20 paragraph breaks.
Easy to scan
4 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.45 average.
Rating of 4.5 or higher
4.37 average.
858,438 ratings.
Enough ratings to be trusted
537 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 22 days ago.
Updated recently
Last update 3739 days ago.
Generic notes: “Bug fixes and minor gameplay improvements.”
Release notes say something
Generic notes: “Minor bug fixes New Icon Improved sharing options”
17 languages.
Localised listing
7 languages.
400 MB.
Reasonable download size
55 MB.