Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Horizon Blue
My Health Toolkit® for BCBSMy Health Toolkit® for BCBS
Easy access to Blue® benefits
12/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Horizon Blue Cross Blue Shield”
Has a subtitle
“Easy access to Blue® benefits”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “horizon”, “blue”.
Adds new keywords
No words repeated from the title.
First paragraph is 303 characters.
Opens with a tight hook
First paragraph is 72 characters.
593 characters.
Enough substance
1,686 characters.
6 bullet lines, 2 paragraph breaks.
Easy to scan
2 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
4.15 average.
78,555 ratings.
Enough ratings to be trusted
1,321 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “Bug Fixes.”
Release notes say something
99 characters of release notes.
1 language.
Localised listing
1 language.
97 MB.
Reasonable download size
95 MB.