Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
WIC2Go
Lulo: WIC Shopping6/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “WIC Shopping”.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“WIC benefits shopping support”
8/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “wic”, “shopping”.
First paragraph is 127 characters.
Opens with a tight hook
First paragraph is 95 characters.
470 characters.
Enough substance
1,417 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
5 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
2.34 average.
Rating of 4.5 or higher
4.75 average.
594 ratings.
Enough ratings to be trusted
978 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1064 days ago.
Updated recently
Last update 3 days ago.
100 characters of release notes.
Release notes say something
Generic notes: “- WIC Balance checking support for more states - Barcode scanner fixe…”
2 languages.
Localised listing
1 language.
74 MB.
Reasonable download size
39 MB.