Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Originals for Netflix
IMDb: Movies & TV ShowsIMDb: Movies & TV Shows
Tickets, trailers, and ratings
21/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Movies & TV Shows”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Tickets, trailers, and ratings”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 206 characters.
Opens with a tight hook
First paragraph is 449 characters.
2,456 characters.
Enough substance
718 characters.
17 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.59 average.
Rating of 4.5 or higher
4.79 average.
4,084 ratings.
Enough ratings to be trusted
548,300 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 15 days ago.
Generic notes: “# Bug Fixes Minor bug fixes and improvements to support new devices”
Release notes say something
Generic notes: “This update includes bug fixes and performance improvements. Thanks fo…”
2 languages.
Localised listing
11 languages.
19 MB.
Reasonable download size
217 MB.