Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Originals for Netflix
Netflix21/30 characters used.
Uses the 30 characters
7/30 characters. A brand this well known can afford a short title.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Track of Netflix Originals”
Has a subtitle
“Start Watching”
26/30 characters used.
Uses the 30 characters
14/30 characters used.
Repeats title words: “netflix”, “originals”.
Adds new keywords
No words repeated from the title.
First paragraph is 206 characters.
Opens with a tight hook
First paragraph is 100 characters.
2,456 characters.
Enough substance
1,476 characters.
17 bullet lines, 10 paragraph breaks.
Easy to scan
5 bullet lines, 13 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.59 average.
Rating of 4.5 or higher
4.75 average.
4,084 ratings.
Enough ratings to be trusted
7,369,399 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “# Bug Fixes Minor bug fixes and improvements to support new devices”
Release notes say something
207 characters of release notes.
2 languages.
Localised listing
31 languages.
19 MB.
Reasonable download size
196 MB.