Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Workforce Tools
Viva Engage15/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Yammer is now Viva Engage!”
8/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “viva”, “engage”.
First paragraph is 362 characters.
Opens with a tight hook
First paragraph is 340 characters.
362 characters.
Enough substance
1,622 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
0 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.55 average.
119,389 ratings.
Enough ratings to be trusted
4,092 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 3 days ago.
70 characters of release notes.
Release notes say something
Generic notes: “This update includes stability enhancements and bug fixes to improve y…”
1 language.
Localised listing
32 languages.
53 MB.
Reasonable download size
143 MB.