Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ruijie Reyee
MikroTik12/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“RouterOS configuration tool”
9/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 230 characters.
Opens with a tight hook
First paragraph is 73 characters.
603 characters.
Enough substance
474 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.75 average.
Rating of 4.5 or higher
3.88 average.
471 ratings.
Enough ratings to be trusted
280 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 31 days ago.
Updated recently
Last update 164 days ago.
Generic notes: “Fixed Known Issues”
Release notes say something
769 characters of release notes.
4 languages.
Localised listing
3 languages.
243 MB.
Reasonable download size
37 MB.