Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
13/30 characters used.
Uses the 30 characters
19/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Face and Nails Beauty”
Has a subtitle
“Brushes, 3D Models, Academy”
21/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 43 characters.
Opens with a tight hook
First paragraph is 169 characters.
3,459 characters.
Enough substance
3,377 characters.
9 bullet lines, 6 paragraph breaks.
Easy to scan
8 bullet lines, 19 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.38 average.
Rating of 4.5 or higher
4.55 average.
38,416 ratings.
Enough ratings to be trusted
16,483 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 16 days ago.
Updated recently
Last update 68 days ago.
175 characters of release notes.
Release notes say something
Generic notes: “Small bug fixes and user experience improvements”
14 languages.
Localised listing
34 languages.
438 MB.
Reasonable download size
143 MB.