Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PlanIt Schedule
Axon Device ManagerOnly PlanIt Schedule
Both fight for
No overlap. These two are not chasing the same searches.
Only Axon Device Manage
15/30 characters used.
Uses the 30 characters
19/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Public Safety Scheduling”
Has a subtitle
“Productivity”
24/30 characters used.
Uses the 30 characters
12/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 229 characters.
Opens with a tight hook
First paragraph is 127 characters.
788 characters.
Enough substance
806 characters.
4 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
iPhone only, nothing to add.
2.61 average.
Rating of 4.5 or higher
3.05 average.
62 ratings.
Enough ratings to be trusted
19 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 24 days ago.
Generic notes: “Bug Fixes & Stability Improvements”
Release notes say something
150 characters of release notes.
1 language.
Localised listing
29 languages.
34 MB.
Reasonable download size
87 MB.