Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Proton VPN: Fast & Secure
Betternet VPN: Fast Secure VPN25/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Fast & Secure”.
Carries a keyword, not only a brand
Keyword part: “Fast Secure VPN”.
No filler words.
No wasted words
No filler words.
“Safe and unlimited proxy”
Has a subtitle
“Best WiFi Proxy, Private VPN”
24/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “vpn”.
First paragraph is 122 characters.
Opens with a tight hook
First paragraph is 201 characters.
3,845 characters.
Enough substance
3,572 characters.
29 bullet lines, 12 paragraph breaks.
Easy to scan
22 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.54 average.
114,251 ratings.
Enough ratings to be trusted
238,282 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 116 days ago.
Updated recently
Last update 18 days ago.
Generic notes: “- Bug fixes and stability improvements”
Release notes say something
127 characters of release notes.
33 languages.
Localised listing
2 languages.
258 MB.
Reasonable download size
84 MB.