Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Aaron's
Deferit: Pay bills in 4Deferit: Pay bills in 4
Buy now pay later for bills
7/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Pay bills in 4”.
No filler words.
No wasted words
No filler words.
“Rent to Own Furniture & More”
Has a subtitle
“Buy now pay later for bills”
28/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “pay”, “bills”.
First paragraph is 168 characters.
Opens with a tight hook
First paragraph is 97 characters.
343 characters.
Enough substance
2,223 characters.
6 bullet lines, 1 paragraph breaks.
Easy to scan
10 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.39 average.
Rating of 4.5 or higher
4.82 average.
130 ratings.
Enough ratings to be trusted
34,972 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Bug fixes and other general enhancements”
Release notes say something
Generic notes: “This release contains performance improvements to keep everything runn…”
1 language.
Localised listing
1 language.
16 MB.
Reasonable download size
51 MB.