Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
19/30 characters used.
Uses the 30 characters
25/30 characters used.
Keyword part: “Fast & Secure”.
Carries a keyword, not only a brand
Keyword part: “Fast & Secure”.
No filler words.
No wasted words
No filler words.
“Fast & Unlimited VPN iPhone”
Has a subtitle
Could not read the store page.
27/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “fast”, “vpn”.
Adds new keywords
Could not read the store page.
First paragraph is 30 characters.
Opens with a tight hook
First paragraph is 122 characters.
2,497 characters.
Enough substance
3,845 characters.
12 bullet lines, 7 paragraph breaks.
Easy to scan
29 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
2/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.64 average.
47,634 ratings.
Enough ratings to be trusted
114,251 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 44 days ago.
Updated recently
Last update 116 days ago.
474 characters of release notes.
Release notes say something
Generic notes: “- Bug fixes and stability improvements”
1 language.
Localised listing
33 languages.
90 MB.
Reasonable download size
258 MB.