Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
24/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “Business Banking”.
Carries a keyword, not only a brand
Keyword part: “Business Banking”.
No filler words.
No wasted words
No filler words.
“Banking.* Bills. Invoices.”
Has a subtitle
“Banking for small businesses”
26/30 characters used.
Uses the 30 characters
28/30 characters used.
Repeats title words: “banking”.
Adds new keywords
Repeats title words: “banking”, “businesses”.
First paragraph is 112 characters.
Opens with a tight hook
First paragraph is 343 characters.
1,031 characters.
Enough substance
3,904 characters.
8 bullet lines, 4 paragraph breaks.
Easy to scan
22 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.63 average.
3,655 ratings.
Enough ratings to be trusted
6,948 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “Minor changes.”
Release notes say something
Generic notes: “fix bugs”
1 language.
Localised listing
1 language.
116 MB.
Reasonable download size
114 MB.