Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cool VPN Pro-Secure Proxy VPN
Free VPN by Free VPN Pte Ltd.29/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Secure Proxy VPN”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “free”, “free”.
“Best Secure & Super Fast VPN”
Has a subtitle
Could not read the store page.
28/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “secure”, “vpn”.
Adds new keywords
Could not read the store page.
First paragraph is 121 characters.
Opens with a tight hook
First paragraph is 228 characters.
1,938 characters.
Enough substance
2,649 characters.
14 bullet lines, 12 paragraph breaks.
Easy to scan
18 bullet lines, 17 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.69 average.
41,308 ratings.
Enough ratings to be trusted
11,179 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 78 days ago.
Updated recently
Last update 25 days ago.
Generic notes: “- Fix known bugs”
Release notes say something
Generic notes: “Your free VPN just got better with new performance improvements for be…”
1 language.
Localised listing
15 languages.
170 MB.
Reasonable download size
136 MB.