Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Basecamp Fitness
Embrace NorthSection by section
The numbers
Keywords in title + subtitle
Check by check
16/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“You. Stronger. Faster.”
Has a subtitle
“Health & Fitness”
22/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 249 characters.
Opens with a tight hook
First paragraph is 233 characters.
3,154 characters.
Enough substance
276 characters.
26 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.87 average.
Rating of 4.5 or higher
4.96 average.
2,718 ratings.
Enough ratings to be trusted
798 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 16 days ago.
Updated recently
Last update 361 days ago.
70 characters of release notes.
Release notes say something
Generic notes: “We're always working to improve your experience. This update includes …”
1 language.
Localised listing
3 languages.
344 MB.
Reasonable download size
36 MB.