Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
7/30 characters used.
Uses the 30 characters
17/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“New Friends, Social Networking”
Has a subtitle
Could not read the store page.
30/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 143 characters.
Opens with a tight hook
First paragraph is 30 characters.
867 characters.
Enough substance
1,648 characters.
1 bullet lines, 5 paragraph breaks.
Easy to scan
5 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.50 average.
Rating of 4.5 or higher
4.85 average.
2 ratings.
Enough ratings to be trusted
587 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1199 days ago.
Updated recently
Last update 512 days ago.
Generic notes: “Bug fixes and improvements”
Release notes say something
Generic notes: “minor bug fixed”
1 language.
Localised listing
13 languages.
196 MB.
Reasonable download size
51 MB.