Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Sword Health: AI Care
EvernorthSword Health: AI Care
A better way to feel better
Section by section
The numbers
Keywords in title + subtitle
Check by check
21/30 characters used.
Uses the 30 characters
9/30 characters used.
Keyword part: “AI Care”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“A better way to feel better”
Has a subtitle
“Health & Fitness”
27/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 238 characters.
Opens with a tight hook
First paragraph is 361 characters.
3,824 characters.
Enough substance
858 characters.
6 bullet lines, 16 paragraph breaks.
Easy to scan
4 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.65 average.
54,378 ratings.
Enough ratings to be trusted
1,334 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 1 days ago.
253 characters of release notes.
Release notes say something
Generic notes: “Bug fixes”
4 languages.
Localised listing
2 languages.
404 MB.
Reasonable download size
118 MB.