Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dex - Rolodex and Personal CRM
Queue Personal CRM30/30 characters used.
Uses the 30 characters
18/30 characters used.
Keyword part: “Rolodex and Personal CRM”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Be better at keeping in touch.”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 120 characters.
Opens with a tight hook
First paragraph is 175 characters.
1,253 characters.
Enough substance
1,527 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
5 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.40 average.
Rating of 4.5 or higher
4.40 average.
259 ratings.
Enough ratings to be trusted
42 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 14 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “General improvements and polish.”
Release notes say something
1076 characters of release notes.
1 language.
Localised listing
1 language.
165 MB.
Reasonable download size
137 MB.