Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Sephora UAE: Beauty & Makeup
Boutiqaat بوتيكات28/30 characters used.
Uses the 30 characters
17/30 characters used.
Keyword part: “Beauty & Makeup”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Cosmetics, Makeup & Fragrance”
Has a subtitle
“Fashion & Beauty Shopping”
29/30 characters used.
Uses the 30 characters
25/30 characters used.
Repeats title words: “makeup”.
Adds new keywords
No words repeated from the title.
First paragraph is 596 characters.
Opens with a tight hook
First paragraph is 85 characters.
3,960 characters.
Enough substance
2,043 characters.
19 bullet lines, 11 paragraph breaks.
Easy to scan
18 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.43 average.
Rating of 4.5 or higher
4.50 average.
1,725 ratings.
Enough ratings to be trusted
95,946 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 19 days ago.
Generic notes: “Minor enhancements and bugfixes.”
Release notes say something
Generic notes: “User experience improvements.”
2 languages.
Localised listing
2 languages.
172 MB.
Reasonable download size
88 MB.