Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Sephora UAE: Beauty & Makeup
Vogacloset – Shop FashionVogacloset – Shop Fashion
STYLE FOR EVERY OCCASION
28/30 characters used.
Uses the 30 characters
25/30 characters used.
Keyword part: “Beauty & Makeup”.
Carries a keyword, not only a brand
Keyword part: “Shop Fashion”.
No filler words.
No wasted words
No filler words.
“Cosmetics, Makeup & Fragrance”
Has a subtitle
“STYLE FOR EVERY OCCASION”
29/30 characters used.
Uses the 30 characters
24/30 characters used.
Repeats title words: “makeup”.
Adds new keywords
No words repeated from the title.
First paragraph is 596 characters.
Opens with a tight hook
First paragraph is 217 characters.
3,960 characters.
Enough substance
1,531 characters.
19 bullet lines, 11 paragraph breaks.
Easy to scan
12 bullet lines, 17 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.43 average.
Rating of 4.5 or higher
4.53 average.
1,725 ratings.
Enough ratings to be trusted
69,933 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “Minor enhancements and bugfixes.”
Release notes say something
287 characters of release notes.
2 languages.
Localised listing
2 languages.
172 MB.
Reasonable download size
44 MB.