Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Sephora UAE: Beauty & Makeup
AIVI - Online Fashion StoreAIVI - Online Fashion Store
Authentic Fashion Destination
28/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Beauty & Makeup”.
Carries a keyword, not only a brand
Keyword part: “Online Fashion Store”.
No filler words.
No wasted words
No filler words.
“Cosmetics, Makeup & Fragrance”
Has a subtitle
“Authentic Fashion Destination”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “makeup”.
Adds new keywords
Repeats title words: “fashion”.
First paragraph is 596 characters.
Opens with a tight hook
First paragraph is 189 characters.
3,960 characters.
Enough substance
1,275 characters.
19 bullet lines, 11 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.43 average.
Rating of 4.5 or higher
4.61 average.
1,725 ratings.
Enough ratings to be trusted
7,401 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 9 days ago.
Generic notes: “Minor enhancements and bugfixes.”
Release notes say something
364 characters of release notes.
2 languages.
Localised listing
2 languages.
172 MB.
Reasonable download size
145 MB.