Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Sephora UAE: Beauty & Makeup
Level Shoes: Designer FootwearLevel Shoes: Designer Footwear
250+ Global Shoe Brands
28/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Beauty & Makeup”.
Carries a keyword, not only a brand
Keyword part: “Designer Footwear”.
No filler words.
No wasted words
No filler words.
“Cosmetics, Makeup & Fragrance”
Has a subtitle
“250+ Global Shoe Brands”
29/30 characters used.
Uses the 30 characters
23/30 characters used.
Repeats title words: “makeup”.
Adds new keywords
Repeats title words: “shoe”.
First paragraph is 596 characters.
Opens with a tight hook
First paragraph is 164 characters.
3,960 characters.
Enough substance
992 characters.
19 bullet lines, 11 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.43 average.
Rating of 4.5 or higher
4.84 average.
1,725 ratings.
Enough ratings to be trusted
4,833 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Minor enhancements and bugfixes.”
Release notes say something
256 characters of release notes.
2 languages.
Localised listing
2 languages.
172 MB.
Reasonable download size
110 MB.