Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Sephora UAE: Beauty & Makeup
Namshi - Online Fashion StoreNamshi - Online Fashion Store
Think Fashion, Get it Fast
28/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Beauty & Makeup”.
Carries a keyword, not only a brand
Keyword part: “Online Fashion Store”.
No filler words.
No wasted words
No filler words.
“Cosmetics, Makeup & Fragrance”
Has a subtitle
“Think Fashion, Get it Fast”
29/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “makeup”.
Adds new keywords
Repeats title words: “fashion”.
First paragraph is 596 characters.
Opens with a tight hook
First paragraph is 266 characters.
3,960 characters.
Enough substance
631 characters.
19 bullet lines, 11 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.43 average.
Rating of 4.5 or higher
4.50 average.
1,725 ratings.
Enough ratings to be trusted
120,616 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Minor enhancements and bugfixes.”
Release notes say something
Generic notes: “Fixes & Improvements: Bug fixes and UI enhancements for a better, smoo…”
2 languages.
Localised listing
2 languages.
172 MB.
Reasonable download size
98 MB.