Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Brex
Mercury | Bank DifferentlyMercury | Bank Differently
Business and personal accounts
Only Brex
Both fight for
No overlap. These two are not chasing the same searches.
4/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Bank Differently”.
No filler words.
No wasted words
No filler words.
“Cards and expense management”
Has a subtitle
“Business and personal accounts”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 133 characters.
Opens with a tight hook
First paragraph is 363 characters.
1,102 characters.
Enough substance
1,519 characters.
9 bullet lines, 5 paragraph breaks.
Easy to scan
2 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.88 average.
8,832 ratings.
Enough ratings to be trusted
13,218 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 12 days ago.
Generic notes: “Bug fixes and stability improvements.”
Release notes say something
Generic notes: “→ You now can add Mercury cards directly from the Wallet app by tappin…”
1 language.
Localised listing
1 language.
143 MB.
Reasonable download size
228 MB.