Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Bristol West Insurance
Jerry: Insurance & Car Care22/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Insurance & Car Care”.
No filler words.
No wasted words
No filler words.
“Manage your insurance easily”
Has a subtitle
“Let us handle the legwork”
28/30 characters used.
Uses the 30 characters
25/30 characters used.
Repeats title words: “insurance”.
Adds new keywords
No words repeated from the title.
First paragraph is 185 characters.
Opens with a tight hook
First paragraph is 166 characters.
1,479 characters.
Enough substance
1,191 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
5 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.69 average.
6,479 ratings.
Enough ratings to be trusted
30,688 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Thank you for using the Bristol West Mobile App. New features for thi…”
Release notes say something
95 characters of release notes.
2 languages.
Localised listing
1 language.
62 MB.
Reasonable download size
197 MB.