Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Bristol West Insurance
National General22/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Your insurance, any time.”
Could not read the store page.
Uses the 30 characters
25/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 185 characters.
Opens with a tight hook
First paragraph is 99 characters.
1,479 characters.
Enough substance
407 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
11 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.82 average.
6,479 ratings.
Enough ratings to be trusted
52,116 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 28 days ago.
Generic notes: “Thank you for using the Bristol West Mobile App. New features for thi…”
Release notes say something
83 characters of release notes.
2 languages.
Localised listing
0 languages.
62 MB.
Reasonable download size
200 MB.