Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MyKelsey
BCBSTXSection by section
The numbers
Keywords in title + subtitle
Check by check
8/30 characters used.
Uses the 30 characters
6/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Medical”
Has a subtitle
“Health & Fitness”
7/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 417 characters.
Opens with a tight hook
First paragraph is 245 characters.
1,345 characters.
Enough substance
1,177 characters.
7 bullet lines, 3 paragraph breaks.
Easy to scan
16 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.70 average.
Rating of 4.5 or higher
4.76 average.
7,398 ratings.
Enough ratings to be trusted
43,077 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 89 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Miscellaneous fixes and improvements.”
Release notes say something
Generic notes: “General Updates and Bug Fixes”
2 languages.
Localised listing
2 languages.
182 MB.
Reasonable download size
63 MB.