Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
11/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 175 characters.
Opens with a tight hook
First paragraph is 33 characters.
1,793 characters.
Enough substance
2,588 characters.
0 bullet lines, 12 paragraph breaks.
Easy to scan
9 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.50 average.
Rating of 4.5 or higher
4.65 average.
1,074 ratings.
Enough ratings to be trusted
2,567 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 142 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “this update includes a number of bug fixes”
Release notes say something
Generic notes: “• Smoother, more polished experience throughout the app • Faster acces…”
1 language.
Localised listing
3 languages.
88 MB.
Reasonable download size
20 MB.