Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Airalo: eSIM for travel & data
MobiMatter: eSIM MarketplaceAiralo: eSIM for travel & data
Stay connected anywhere
Only MobiMatter
30/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “eSIM for travel & data”.
Carries a keyword, not only a brand
Keyword part: “eSIM Marketplace”.
No filler words.
No wasted words
No filler words.
“Stay connected anywhere”
Has a subtitle
“Compare travel data plans”
23/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 168 characters.
Opens with a tight hook
First paragraph is 139 characters.
3,820 characters.
Enough substance
1,865 characters.
21 bullet lines, 17 paragraph breaks.
Easy to scan
9 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.58 average.
Rating of 4.5 or higher
4.77 average.
101,325 ratings.
Enough ratings to be trusted
9,509 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 5 days ago.
334 characters of release notes.
Release notes say something
Generic notes: “Performance improvements and bug fixes”
49 languages.
Localised listing
1 language.
214 MB.
Reasonable download size
62 MB.